There is a growing comfort among Canadians with the electronic homebuying process, and the convenience factor even seems to be driving sales upward.
According to McLellan senior vice president of Plaza Corp mentions interesting aspects. For example he states that a major advantage of digitizing sales is that people who live outside of Canada can buy homes before they arrive.
There has been a major shift in the way people buy homes due to restrictions on open houses and in-person meetings — a virtual property tour can be taken from the comfort of one’s own living room.
When sales centers are overcrowded, people are less likely to make good purchasing decisions, which underscores why 10-day cooling off periods are so important. The duress of high-pressure sales tactics and the threat of another buyer waiting in the wings can make people feel rushed into making a purchase, especially in the low-rise market where lines have formed on the eve of project launches. Perhaps that explains the enthusiasm with which buyers adopt technology.
With the technology, buyers now have the opportunity to actually take their time to make a buying decision, from the comfort of their own home and on their own schedule.
When people go into sales offices, they have to deal with their own time constraints, like coming in after work or on the weekend, and all the stuff we marketers do to attract them with big crowds and lineups. People now have the opportunity to shop on their own schedule and without leaving their homes, which is a pivotal time in the industry.
Source:
Canadian Real Estate Wealth
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